About The Founder

Nupur Gupta
Founder, Crack The MBA
Nupur Gupta founded Crack The MBA in 2012. Nupur has been recognized by Economic Times among the ‘Most Promising Women Leaders 2021’. In 2019, Nupur was elected as the youngest and first non-American president of The Association of International Graduate Admissions Consultants (AIGAC) – the primary industry association in MBA admissions. In 2020, Nupur was re-elected for a second term and she is currently serving as past president on the board of directors of AIGAC, a California-based nonprofit. Nupur has also served as president-elect, treasurer, and conference committee co-chair within AIGAC.
Nupur is passionate about reading and writing. Her all-time favorite books are Hobbit and Lord of the Rings by JRR Tolkien. She pursued UCLA’s Writers’ program, securing straight As. Nupur is a strong proponent of the art of storytelling and has attended workshops on storytelling and creativity globally.
Nupur grew up in New Delhi, India where she attended Modern School, Barakhamba Road. She obtained a Bachelor of Science (B.S.) degree in Computer Science from Rochester Institute of Technology in Upstate New York, where she was awarded the Nathaniel Rochester Scholarship throughout all four years. Thereafter, Nupur pursued an MBA from The Wharton School with majors in Entrepreneurship and Finance and was awarded the Wharton India Fellowship. Before founding Crack The MBA, Nupur worked at multinational corporations in U.S. and India in Media and Financial Services industries. Nupur is pursuing Trinity Grade exams on the piano and speaks basic French.

Our Story

Crack The MBA is a leading MBA admissions consulting firm headquartered in New Delhi, India with a proven track record of success. We provide highly specialized one-on-one service to help MBA applicants tell the best possible story that they can. We follow a proprietary process to help clients undergo a deep introspection process and discover themselves. This process is unique for each individual and cannot be replicated as a cookie-cutter solution. Our clients are located all across the world. We have a deep understanding of the process having gone through it ourselves and having helped aspirants year after year. We work with a select group of candidates and get to know them intricately to help them tell their stories.
As for our name, did you find yourself wondering what Crack The MBA means? Is it about completing your MBA on crack? Is it like “cracking the whip” or “cracking an egg”? Well, these are fair questions (which we’ve actually been asked). It’s none of these.
Our name originates from the phrase “crack the code“, which means solving a puzzle. You can think of it as Da Vinci’s code. We think of ourselves as facilitators who help you – the MBA applicant – solve the puzzle of the MBA admissions process. We commissioned a creative design studio out of Lebanon with a mandate to depict a puzzle getting solved. Each tile in the logo represents a piece of your story (a piece of a puzzle). We gather all the pieces of your story and then try to make sense of them – putting them together to complete the puzzle. The “C” denotes a completed Rubik’s cube, with the top left tile depicting all the pieces coming together and the puzzle getting solved. The “C” also evokes Crack The MBA’s brand.
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